olympics

The Olympics: Going Against Marketing Intuition

As the Olympics wind down this week, the biggest and most buzzed-about issue hasn’t been the gold medals and world records, it’s been the International Olympics Committee (IOC) and its Rule 40. For context, Rule 40 lasts from July 18 to August 15 and prohibits all Olympians from promoting any sponsors that aren’t official Olympic… Continue Reading The Olympics: Going Against Marketing Intuition