Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions
Important Social Media Metrics to Know
At this point your business should be using at least one – and hopefully multiple – social networks. The Pew Research Center released a report that looked at the year in social. Here are some key findings: – 73 percent of adults online use social media. – 45 percent of people 65 and older who use… Continue Reading Important Social Media Metrics to Know
Is Your Participation in Social Media Worth the Investment?
The question many business executives are asking lately with regard to social media seems to be “What’s the return on investment?” There may not be a solid answer for you so far – especially if you’re seeking a monetary return. Social media is a transformational way of communicating and its effects have yet to be… Continue Reading Is Your Participation in Social Media Worth the Investment?
What's Pinterest, and Why You Should Take a Look
Are you “pinning”? If not, maybe you should be. Pinterest is a virtual bulletin board, where users can pin images from all over the web to themed boards. The title of your boards are up to you, but you place them into categories, ranging from DIY & Crafts, to Architecture, to Geek, to Women’s or… Continue Reading What's Pinterest, and Why You Should Take a Look