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Top Email Marketing Campaign Mistakes To Avoid

The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid

Does Allocating More Dollars Into Digital Marketing Make Sense?

Does Allocating More Dollars Into Digital Marketing Make Sense?

Lately, companies have been shifting more of their advertising budgets – at least 25 percent – from traditional marketing toward digital/online efforts. While it may seem smart to shift dollars online to where people are spending more time, it raises questions that can dramatically affect your profit structure. Being online where people are doesn’t mean… Continue Reading Does Allocating More Dollars Into Digital Marketing Make Sense?