The question many business executives are asking lately with regard to social media seems to be “What’s the return on investment?” There may not be a solid answer for you so far – especially if you’re seeking a monetary return. Social media is a transformational way of communicating and its effects have yet to be… Continue Reading Is Your Participation in Social Media Worth the Investment?
positive ROI
Facebook’s Future: Certain or Not?
According to a survey by Reuters, four out of five Facebook users have never bought a product or service as a result of advertising or comments on the site. The poll also found that 34 percent of users were spending less time on the website than they were six months ago. Only 20 percent were… Continue Reading Facebook’s Future: Certain or Not?
Lessons From Google Plus
Despite the odds of defeating Facebook, last month Google introduced its new social networking site, Google Plus. The limited introductory trial met great reviews and posed the question, “Can Google Plus crush Facebook?” Even with the new network’s uniqueness, probably not. With 750 million users, Facebook is an integral part of too many lives. Still,… Continue Reading Lessons From Google Plus
How do I Determine Which Marketing Tactics are Right for My Business?
This is one of the most common questions asked and the big news is – there’s no easy answer. Every business, even in the same industry, needs a unique solution and this article will help you find yours. As you read through this article, you’ll find that if you follow the steps outlined, the result… Continue Reading How do I Determine Which Marketing Tactics are Right for My Business?
Beyond Fresh Paint
Do you think you need to create a new and exciting ad, update the company logo, and/or send a new direct mail piece? Think again. Many times these tactical solutions are superficial at best because no one has taken the time to look internally at some of the barriers which prevent marketing tactics from working.… Continue Reading Beyond Fresh Paint