This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down… Continue Reading Online Influencers to Follow New Disclosure Guidelines
As a B-to-B company, exhibiting at trade shows offers numerous benefits: you can increase brand awareness, seek out highly targeted leads, create new business relationships and develop current ones. It also gives you a chance to see what your competitors are doing in terms of new additions to their product line and how they are… Continue Reading 14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows
The future of marketing. It’s a crazy, mind blowing concept to think about, because we really can’t say what it is. Twenty years ago, who could have imagined that we would use social networks like Facebook and Google+ to reach our target market? And who could have thought that recipients of our marketing messages could… Continue Reading The Marketing Company, the Meeting Ground
In all business categories, the defining decision a customer or client makes in determining whether to purchase from you or your competition comes down to one single element: service – the overall experience and delight of dealing with your company. How you structure your customer service experience is a critical part of your marketing plan,… Continue Reading Does Your Company Have a Gold Standard of Service?
Most (if not all) members of the media have personal Twitter accounts. Search for and follow ones that report for news organizations local to your business. Develop relationships with them by retweeting their tweets and @-ing them with relevant links. If you do this enough times (while not bombarding them with information), they’ll see you… Continue Reading Using Twitter to Your Advantage: Part 4 – Twitter for Public Relations
Twitter can be a powerful tool to drive visitors to your website. It’s a way to get short (140 character) messages out there to hundreds, if not thousands, of people. Here are some other uses of Twitter: Researching in real-time about a current event, trend or business. Promoting news for your business or organization. Developing… Continue Reading Using Twitter to Your Advantage: Part 1