predictive analytic

How Artificial Intelligence Can Benefit B2B Marketing

How Artificial Intelligence Can Benefit B2B Marketing

The largest, and probably the coolest, technology trend to emerge in time for 2017 has to be artificial intelligence, or AI. Get used to that abbreviation because you are going to see it pop up more and more as this technology continues to spread. From Siri, to self-driving cars, to pizza tops (high top sneakers… Continue Reading How Artificial Intelligence Can Benefit B2B Marketing

Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level

Predictive analytics is no new concept. It has already been useful in electing presidents, discovering new environmental resources, assessing health risks and targeting potential customers. It is a type of data mining that uses algorithms, existing statistics, and pattern recognition methods to forecast future outcomes. New data intelligence technologies are making predictive analytics more efficient… Continue Reading Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level