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Email Marketing Dos and Don’ts

Email Marketing Dos and Don’ts

With the large quantity of emails you receive, you might think that email marketing would slowly be disappearing from the list of today’s marketing tactics, but that is not the truth. To keep up with technology, current trends and interests of the consumer, here are some updates to what you may have previously practiced. What… Continue Reading Email Marketing Dos and Don’ts

How to Drive Traffic to Your Website: Part 5

How to Drive Traffic to Your Website: Part 5

Welcome to the fifth and final part of this blog series—you made it! In our last blog post, we discussed the importance of crafting a headline and the significance of interviewing industry experts. For our last go around on this topic, we will be talking about the impact of social media and the importance of… Continue Reading How to Drive Traffic to Your Website: Part 5

How to Drive Traffic to Your Website: Part 4

How to Drive Traffic to Your Website: Part 4

Are you getting tired of this yet? No? Good, neither are we! In our previous blog post, we talked about how direct mail, testimonials, and case studies are extremely important in driving traffic to your site. Next up is crafting viral worthy headlines and interviewing industry experts. Let’s do this… It’s all about the headline… Continue Reading How to Drive Traffic to Your Website: Part 4

How to Drive Traffic to Your Website: Part 3

How to Drive Traffic to Your Website: Part 3

Hey, you’ve made it to Part 3!  We have some great info so we hope you still have that pad and paper with you. In our last blog post, we discussed two more ways to drive traffic to your website: building a solid email list, and blogging until your fingers fall off.  Now, we are going… Continue Reading How to Drive Traffic to Your Website: Part 3

What’s Old is New Again

What’s Old is New Again

Have you noticed the obsession with the 90s lately? From funky fashion trends, to video games, to the revitalization of old television shows, there is so much nostalgia everywhere you look. It doesn’t stop there though. We have noticed some old school marketing trends that are slowly making a comeback. Direct Mail/Physical Mailers Many feel… Continue Reading What’s Old is New Again

Top Email Marketing Campaign Mistakes To Avoid

The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid

Stand Out From the Competition with These 5 Tips

Regardless of the industry, every business owner has one thing in common, we all have competitors to deal with. The way to win the attention of potential customers is to stand out from the crowd. Here are five practical ways to separate your business from the rest: 1. Discover Opportunity in Your Competitor’s Shortcomings When… Continue Reading Stand Out From the Competition with These 5 Tips