research

How to Drive Traffic to Your Website: Part 3

How to Drive Traffic to Your Website: Part 3

Hey, you’ve made it to Part 3!  We have some great info so we hope you still have that pad and paper with you. In our last blog post, we discussed two more ways to drive traffic to your website: building a solid email list, and blogging until your fingers fall off.  Now, we are going… Continue Reading How to Drive Traffic to Your Website: Part 3

How Millennials are Changing the Business-to-Business Marketing Game

How Millennials are Changing the Business-to-Business Marketing Game

A lot of things have been said about millennials. In some people’s eyes, millennials have a bad rep for being the lazy or self-entitled or indecisive generation. However, these people fail to think of the impact they are having on the marketing world. They have completely changed the ways in which marketers communicate whether it… Continue Reading How Millennials are Changing the Business-to-Business Marketing Game

Top Email Marketing Campaign Mistakes To Avoid

The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid

Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level

Predictive analytics is no new concept. It has already been useful in electing presidents, discovering new environmental resources, assessing health risks and targeting potential customers. It is a type of data mining that uses algorithms, existing statistics, and pattern recognition methods to forecast future outcomes. New data intelligence technologies are making predictive analytics more efficient… Continue Reading Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level

The Best Research: The Gold Is in Discovering What You Don't Know

It’s easy for businesses to conduct research asking their own customers to rate their experiences. If you’re a successful business, you’ll likely get information you already know. While it’s good to have this information confirmed by your customers and clients, it won’t necessarily help you increase your business; you still have to find out why… Continue Reading The Best Research: The Gold Is in Discovering What You Don't Know

Using Twitter to Your Advantage: Part 2 – Twitter for Research

The great thing about Twitter is it’s updated in real-time, so if one of your followers tweets something, you’ll see it instantaneously in your feed (the list of tweets that comes up when you click the “home” button). You can utilize this in many ways. One is to research more about your industry. What are… Continue Reading Using Twitter to Your Advantage: Part 2 – Twitter for Research

Using Twitter to Your Advantage: Part 1

Twitter can be a powerful tool to drive visitors to your website. It’s a way to get short (140 character) messages out there to hundreds, if not thousands, of people. Here are some other uses of Twitter: Researching in real-time about a current event, trend or business. Promoting news for your business or organization. Developing… Continue Reading Using Twitter to Your Advantage: Part 1