Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions
According to a survey by Reuters, four out of five Facebook users have never bought a product or service as a result of advertising or comments on the site. The poll also found that 34 percent of users were spending less time on the website than they were six months ago. Only 20 percent were… Continue Reading Facebook’s Future: Certain or Not?
Despite the odds of defeating Facebook, last month Google introduced its new social networking site, Google Plus. The limited introductory trial met great reviews and posed the question, “Can Google Plus crush Facebook?” Even with the new network’s uniqueness, probably not. With 750 million users, Facebook is an integral part of too many lives. Still,… Continue Reading Lessons From Google Plus
Hi Mitch, as you know, I am very focused on making sure that any marketing efforts we undertake are profitable. However, measuring profitability is sometimes difficult given the nature of some of the marketing tactics we implement. (i.e. Public Relations) Over the past couple of years there has been an increase in the amount of… Continue Reading A New Way to Measure Marketing