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Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their… Continue Reading Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

How to Find the Right Influencers for Your Beauty Brand

How to Find the Right Influencers for Your Beauty Brand

With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand

How to Maximize Your B2B Efforts During the Holiday Season

How to Maximize Your B2B Efforts During the Holiday Season

December is fast approaching and a majority of B2Bers will tell you that it’s a particularly slow time for business. Well, we’re here to tell you that there are a few ways you can maximize this time of year for the better. Let’s take a look… 1. People have money to spend As the end… Continue Reading How to Maximize Your B2B Efforts During the Holiday Season

5 Modern-Day B2B Marketing Tips For Manufacturers

5 Modern-Day B2B Marketing Tips For Manufacturers B2B Decision Making factors

Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers

How to Create a Content Driven Marketing Strategy

How to Create a Content Driven Marketing Strategy

Creating exceptional content takes time. Rarely does someone hit the ball out of the park on his or her first try. Unless you are the ‘someone’ who experiences those rare occasions, you will need to develop a content marketing strategy. Now, this may seem overwhelming at first, but if you answer these next four questions,… Continue Reading How to Create a Content Driven Marketing Strategy

The Ultimate Guide to Generational Marketing: Generation X

The Ultimate Guide to Generational Marketing: Generation X

Welcome to part two of our four-part series on generational marketing. Last time we discussed the different characteristics and traits of the generational consumer group, Baby Boomers. This time around we will be discussing the next generation on our list: Generation X. Marketing Characteristics and traits of Generation X: Born between the years 1965 and… Continue Reading The Ultimate Guide to Generational Marketing: Generation X

5 Tips for Successful Blogging

5 Tips for Successful Blogging 5 tips for successful blogging

Whether you’re a B2B, B2C or B2[insert letter here], blogging is an excellent marketing tool that more marketers should be taking advantage of. We have compiled a list of reasons and helpful tips that can get you successfully blogging today. Reasons why you should blog… Helps with SEO ranking. Blogging may lead to a thought… Continue Reading 5 Tips for Successful Blogging

The Ultimate Guide to Generational Marketing: Baby Boomers

The Ultimate Guide to Generational Marketing: Baby Boomers Baby Boomer Marketing

Welcome to the ultimate guide to generational marketing! In this four-part series we are going to break down the different generational groups of consumers that every B2B marketer needs to know about. We will include some of their characteristics and traits as well as tips on how to properly market to each group. Today we… Continue Reading The Ultimate Guide to Generational Marketing: Baby Boomers

What B2Bs Should Know About Marketing Automation

What B2Bs Should Know About Marketing Automation

We live in a world where we have an abundance of information at our fingertips. Smartphones and tablets make it easy for us to obtain insane amounts of information anywhere and anytime we want. So in a world where it is so easy to gather information, it makes sense that the people delivering that information… Continue Reading What B2Bs Should Know About Marketing Automation

5 Common B2B Marketing Mistakes to Avoid

5 Common B2B Marketing Mistakes to Avoid

Lately, we have been informing you on various marketing topics, tips and techniques that you should do. This time around, we are going to focus on what you should not be doing. Below, we have compiled a list of five common marketing mistakes that B2B Marketers face every day. 1) Thinking that B2Bs and B2Cs… Continue Reading 5 Common B2B Marketing Mistakes to Avoid

Can Influencer Marketing Benefit B2B Companies?

Can Influencer Marketing Benefit B2B Companies?

There is this misconception that influencer marketing is only effective for B2C companies. Although B2Cs have found great success in this strategy, they’re not the only ones who can benefit from this modern-day tactic. Like anything else, when implemented appropriately, influencer marketing and B2B marketing can work extremely well together. In 2017, the influencer marketing… Continue Reading Can Influencer Marketing Benefit B2B Companies?

Search Engine Optimization on Long Island

Search Engine Optimization on Long Island

Did you know that approximately 40,000 search queries are being typed into Google every second? Which means there are about 3.5 billion search queries per day, which translates to over 1 trillion searches a year. Search Engine Optimization is hard enough as is, with frequent changes in rules, algorithm modifications and competitors altering their SEO… Continue Reading Search Engine Optimization on Long Island

Is Holiday Marketing for B2B Companies Too?

Is Holiday Marketing for B2B Companies Too?

The holidays are the season of giving… and memorable advertising. It is truly a time where companies from every industry put out their best ads and campaigns in the hopes of grabbing that “on-the-fence” consumer. And if you’re thinking holiday marketing is only for consumer brands, think again. Holiday marketing works for anyone who has… Continue Reading Is Holiday Marketing for B2B Companies Too?

Tips To Help Business Owners Improve Website Conversions

Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions

Top Email Marketing Campaign Mistakes To Avoid

The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid

Marketing Out Of Whack? Apply Pareto's Principle To Your Business

Marketing Out Of Whack? Apply Pareto's Principle To Your Business

With the first quarter of the year now completed, we encourage you to examine your company’s efficiencies. What’s working and what isn’t? Where is the most time and dollars being spent and is it resulting in proportionate sales? Applying Pareto’s Principle as a management effectiveness tool can be a stunning awakening or a good confirmation… Continue Reading Marketing Out Of Whack? Apply Pareto's Principle To Your Business

The New Facebook Update: Now a True Lead and Sales Generator

Facebook has always discouraged companies from using their business pages as sales tools – its guidelines prohibiting the use of text or images that conveyed a call-to-action within the cover profile. Prohibited practices included sales-oriented messages like percentage-off discounts and words such as “on sale” or “final days” on the cover page. Possibly because it’s… Continue Reading The New Facebook Update: Now a True Lead and Sales Generator