search

Tips To Help Business Owners Improve Website Conversions

Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions

Social Media & Search Marketing Trends for 2016-2017

Social Media & Search Marketing Trends for 2016-2017

Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile… Continue Reading Social Media & Search Marketing Trends for 2016-2017

With Google Hummingbird, Content is Still King

With Google Hummingbird, Content is Still King

First Panda and Penguin, now Hummingbird. It’s the moniker for Google’s newest algorithm – the largest change it has undergone in 10 years. Hummingbird is unlike Google’s previous iterations, Penguin and Panda. Now, instead of providing search results solely based on keywords, Google has put an emphasis on the intention and meaning behind searches. It… Continue Reading With Google Hummingbird, Content is Still King

Twelve Reasons Google Penalizes Your Website and Drops Your Rankings

Twelve Reasons Google Penalizes Your Website and Drops Your Rankings

With Google’s frequent algorithm changes; it pays to constantly fine-tune your website’s SEO. More than 300 elements determine where Google will rank your site; here are twelve factors that may send your site to the penalty box with a fatal drop in ranking: 1. Missing a sitemap.xml page 2. Excessive use of the H1 tag… Continue Reading Twelve Reasons Google Penalizes Your Website and Drops Your Rankings

Google's New Carousel Puts More Focus on Local Search



Google's New Carousel Puts More Focus on Local Search



Google continues its focus on Local Search results with the introduction of a new Carousel photo display feature – a horizontal scrolling selection of photos at the top of the results page. Predominantly used for local results for restaurants, hotels and retailers – and soon to spread to various other categories – the Carousel will… Continue Reading Google's New Carousel Puts More Focus on Local Search



Google Panda

This week Google released an update to its Panda search algorithm. It’s now been reported that Google won’t release reports of updates anymore, because such updates will be more gradual than before. Since the search engine giant is always tweaking and improving its algorithms, it’s always important to keep certain things in mind to rank… Continue Reading Google Panda

Underestimating the Power of Local Search

Optimizing your website for local search is paramount if you want to be found in Google’s search results within a specific geographical area. Once a user searches for your company and adds geographical criteria, the search then becomes “local” and Google’s geographical algorithm – which of course is a secret – will have a dominating… Continue Reading Underestimating the Power of Local Search

Meta Description…a Secret to Google Success

While having your company listed on Google is great, the challenge is to get users who have found your listing, to click-through and actually visit your website. This doesn’t always happen and the prime reason could be due to an ineffective meta description tag that Google extracts and uses as a summary of your website’s… Continue Reading Meta Description…a Secret to Google Success