Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their… Continue Reading Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond
search engine optimization
SEO, short for Search Engine Optimization, should be a fundamental part of your search marketing strategy. It is essential in maintaining a strong digital presence, especially in this day and age when the majority of buyers hit the Internet to find products and services. There are over a billion websites on the Internet today, so… Continue Reading Why You Should Be Using SEO For Your Business.
Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1
Are you familiar with Google+? You’ve probably heard people talk about it, maybe you’ve heard all the criticism about it, and decided you didn’t need to take a look at it for your business. Well, we’re here to tell you not to ignore this valuable online business tool. With many modifications, and more to come,… Continue Reading Using Google+ is Important for SEO.
With Google’s frequent algorithm changes; it pays to constantly fine-tune your website’s SEO. More than 300 elements determine where Google will rank your site; here are twelve factors that may send your site to the penalty box with a fatal drop in ranking: 1. Missing a sitemap.xml page 2. Excessive use of the H1 tag… Continue Reading Twelve Reasons Google Penalizes Your Website and Drops Your Rankings
With recent reports stating that there will soon be more smartphones than people in the world, Google is rushing to refine its mobile search capabilities – and your business will want to be part of it. Google will have two entirely different search engines: Its search index for mobile and its main one used for… Continue Reading Google and Google Mobile: Two Separate Search Engines
While having your company listed on Google is great, the challenge is to get users who have found your listing, to click-through and actually visit your website. This doesn’t always happen and the prime reason could be due to an ineffective meta description tag that Google extracts and uses as a summary of your website’s… Continue Reading Meta Description…a Secret to Google Success
Understanding the behavior and movements of a website user has become easier. Drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: Bounce Rate: How many people visit your home page,… Continue Reading Six Essential Google Analytics Web Metrics to Track