Once you’ve gotten started and are familiar with Google+, you can then explore the more advanced features of the tool to gain greater brand exposure and increase your SEO. Hangouts Google Hangouts are available in two formats: Hangouts and Hangouts on Air. With regular Hangouts, you can host a chat or video call with up to… Continue Reading Google+: Getting Advanced
SEO
Google+: The Basics
Now that you’ve set up your Google+ page, it’s time to start using this social network to your advantage. Your end goals for Google+, as in all social networks, is to grow your brand following, engage with fans, and hopefully convert those fans to customers. +1s and Sharing On Google+, +1s are the equivalent of “likes”… Continue Reading Google+: The Basics
Google+: Getting Started
Google+, one of the newer players in the social media sphere, is fast becoming one of the most important networks to have a presence on. The number of active users well exceeded 300 million in 2013, but probably the most important aspect of Google+ is that links posted to it can have a great impact… Continue Reading Google+: Getting Started
Using Google+ is Important for SEO.
Are you familiar with Google+? You’ve probably heard people talk about it, maybe you’ve heard all the criticism about it, and decided you didn’t need to take a look at it for your business. Well, we’re here to tell you not to ignore this valuable online business tool. With many modifications, and more to come,… Continue Reading Using Google+ is Important for SEO.
Twelve Reasons Google Penalizes Your Website and Drops Your Rankings
With Google’s frequent algorithm changes; it pays to constantly fine-tune your website’s SEO. More than 300 elements determine where Google will rank your site; here are twelve factors that may send your site to the penalty box with a fatal drop in ranking: 1. Missing a sitemap.xml page 2. Excessive use of the H1 tag… Continue Reading Twelve Reasons Google Penalizes Your Website and Drops Your Rankings
Staying Ahead Of Google: What You Need To Know
From the introduction of ultra-high speed Google Fiber in several markets to the exploratory launch of Google Glass, the search engine giant continues to make technological advances. Still, nothing it has done has been more newsworthy than its radical “search” changes. Google continues to confuse the local search landscape with Google+ Local and Google+ Business… Continue Reading Staying Ahead Of Google: What You Need To Know
Google Panda
This week Google released an update to its Panda search algorithm. It’s now been reported that Google won’t release reports of updates anymore, because such updates will be more gradual than before. Since the search engine giant is always tweaking and improving its algorithms, it’s always important to keep certain things in mind to rank… Continue Reading Google Panda
Unveiling the SEO Secret of LinkedIn
LinkedIn is a social network that most of you are already familiar with. It’s largely a network for business professionals. It helps put people together and sets up new and potentially profitable business relationships and opportunities. Here’s a secret (well now it’s out of the bag) that few people know about. Besides being a great… Continue Reading Unveiling the SEO Secret of LinkedIn
Google and Google Mobile: Two Separate Search Engines
With recent reports stating that there will soon be more smartphones than people in the world, Google is rushing to refine its mobile search capabilities – and your business will want to be part of it. Google will have two entirely different search engines: Its search index for mobile and its main one used for… Continue Reading Google and Google Mobile: Two Separate Search Engines
Pandas and Penguins: Google's Changes Upset Website Rankings
Over the past three months, Google has been refining its algorithm with updates named after animals. The first major update was Panda, and the most recent was Penguin. Both updates threw the SEO world into a frenzy; websites that once enjoyed top positions on Google have been penalized for infractions such as keyword stuffing, low… Continue Reading Pandas and Penguins: Google's Changes Upset Website Rankings
Meta Description…a Secret to Google Success
While having your company listed on Google is great, the challenge is to get users who have found your listing, to click-through and actually visit your website. This doesn’t always happen and the prime reason could be due to an ineffective meta description tag that Google extracts and uses as a summary of your website’s… Continue Reading Meta Description…a Secret to Google Success
Six Essential Google Analytics Web Metrics to Track
Understanding the behavior and movements of a website user has become easier. Drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: Bounce Rate: How many people visit your home page,… Continue Reading Six Essential Google Analytics Web Metrics to Track
Social Media at Work
There has been more and more talk lately about employee use of Social Networking sites during the workday. There are two sides to this coin – using social media tools (Twitter, LinkedIn and Facebook) for real business related activity and using them strictly for personal interest. The ‘Pro’s’ Social Networking sites can actually be effective… Continue Reading Social Media at Work
Letting Go
Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message… Continue Reading Letting Go