A few years ago, getting a frequency reward card into a customer’s wallet or onto a keychain was a strong barometer of their loyalty to your business. Now, whether you’re in the retail, professional services or manufacturing sectors, those cards, and the loyalties that go along with them, are being replaced by smart phone apps.… Continue Reading There’s an App For That. Should Your Business Have One?
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Using Google to Get a Mobile-Friendly Website
With more and more people accessing websites through their smartphones, it’s important that your site is easy to read and navigate, with links that are “thumb-ready” for a smaller screen. Your mobile site needs to have three pieces of information instantly available to users on the go: your address, phone number and hours. Keep in… Continue Reading Using Google to Get a Mobile-Friendly Website
Is Mobile Marketing Right for Your Company?
With mobile marketing being hyped as “the next big thing” for every business category, the question remains, “Is it for real, is it for you and how deeply should you participate?” The answer comes in knowing if your customers will seek out information about your company using their smartphones – much like fifteen years ago,… Continue Reading Is Mobile Marketing Right for Your Company?