social media for b2b

How Will the Apple iOS 14 Release Affect My Facebook Ads & Reporting?

The Apple iOS 14 release can affect your Facebook ads and reporting… Changes with the iOS 14 have been announced that’ll impact how conversion events from tools like the Facebook pixel are received and processed. According to Facebook, “Apple will begin to require that apps in the App Store that engage in what Apple defines… Continue Reading How Will the Apple iOS 14 Release Affect My Facebook Ads & Reporting?

5 Social Media Marketing Mistakes Not to Make in 2021

When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021

How to Come up With New Content Ideas

If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately… Continue Reading How to Come up With New Content Ideas

Agile Marketing

Since the start of the COVID-19 pandemic, successfully marketing your company can be challenging. Current events and what’s important to your audience can change on a day-to-day basis and even at a moment’s notice, ultimately affecting your marketing strategy and overall messaging. In fact, according to the Association of National Advertisers, 92% of marketers have… Continue Reading Agile Marketing

3 Tips for Social Media Community Management in the Time of COVID-19

Now, more than ever, social media is an integral part of the success and growth for most businesses. While many people are socially distancing and spending a lot of time online, it’s an especially important time to focus on your digital footprint, which would include social media. One of the critical elements of an effective… Continue Reading 3 Tips for Social Media Community Management in the Time of COVID-19

What Marketers Can Learn From Social Media Activism

Social Media Activism. Haven’t heard of this word yet? Well here is the formal introduction: Social media activism is the action of using social media to vigorously campaign in order to bring about social and/or political change. It has been quietly used as a strategic tactic over the past few years with causes such as… Continue Reading What Marketers Can Learn From Social Media Activism

Social Media for B2B

“The only really effective social network for B2B businesses is LinkedIn.” We’ve heard that before. In fact, we may even have said it before. But the fact is that other social networks can be effective for B2B uses. Take a look at this in-depth case study on Social Media Examiner about Constant Contact, a B2B… Continue Reading Social Media for B2B

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