social media secrets

5 Undeniable Benefits of Social Listening

As a business executive or social media marketer, we know your schedule can be busy, but it’s worth dedicating some time each week to social listening. What is social listening? Social listening involves actively monitoring your social media pages and various online forums for conversations about your brand and products or services. It’s all about… Continue Reading 5 Undeniable Benefits of Social Listening

Follow This Winning Formula to Create Valuable Social Media Posts

Want to Keep Customers Engaged on Social Media? Have you ever seen a company on social media that only posts about their promotional offers? There’s a good chance you stopped following them… How to Create Valuable Content For Social Media Posts Provide Value, Not Sales Copy Sharing too much sales content can actually drive your… Continue Reading Follow This Winning Formula to Create Valuable Social Media Posts

Drop the Curtain: 5 Ways to Humanize Your Brand

Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey… Continue Reading Drop the Curtain: 5 Ways to Humanize Your Brand

5 Social Media Marketing Mistakes Not to Make in 2021

When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021

How to Come up With New Content Ideas

If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately… Continue Reading How to Come up With New Content Ideas

Agile Marketing

Since the start of the COVID-19 pandemic, successfully marketing your company can be challenging. Current events and what’s important to your audience can change on a day-to-day basis and even at a moment’s notice, ultimately affecting your marketing strategy and overall messaging. In fact, according to the Association of National Advertisers, 92% of marketers have… Continue Reading Agile Marketing

The Secret to Successfully Using Facebook and Twitter

Facebook and Twitter are important elements in any social media campaign. Using it successfully requires some thought and careful planning. Following are some really good tips: • Crafting a message is the most important element of any advertising campaign. The copy has to be original, creative, memorable and engaging –with a call to action. Without… Continue Reading The Secret to Successfully Using Facebook and Twitter

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