So, you’ve set up an ad in Facebook Ads Manager, chosen your audience, set the duration of your campaign, specified your budget, and it’s all set to go! You just know the ad will resonate with your audience, and the estimated daily results look promising… You periodically check up on the “Under Review” status to… Continue Reading Here’s What to Do if Your Facebook Ads Keep Getting Rejected
When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021
Since the start of the COVID-19 pandemic, successfully marketing your company can be challenging. Current events and what’s important to your audience can change on a day-to-day basis and even at a moment’s notice, ultimately affecting your marketing strategy and overall messaging. In fact, according to the Association of National Advertisers, 92% of marketers have… Continue Reading Agile Marketing
Now, more than ever, social media is an integral part of the success and growth for most businesses. While many people are socially distancing and spending a lot of time online, it’s an especially important time to focus on your digital footprint, which would include social media. One of the critical elements of an effective… Continue Reading 3 Tips for Social Media Community Management in the Time of COVID-19
Are you a business looking to incorporate social media marketing into your marketing plan for 2021?, but not sure where to start? Social Media can be one of the most powerful marketing tools, but in order for it to be the most effective you must decipher which platforms work best in your niche. Narrowing down… Continue Reading How to choose the right social media platform for your business in 2021
How to Adapt Your Marketing Strategy in a Crisis In a crisis situation subject to daily/weekly changes, you must continually review and adapt how you are speaking to your customers and managing your brands. Since the COVID19 pandemic and the Black Lives Matter movement have taken center stage, most organizations have given marketing a lower… Continue Reading Your Marketing Needs to Evolve
As the coronavirus pandemic continues to rage, many are turning to social media not only to conduct business but also to consume news updates and connect with friends, family and coworkers. Let’s first look at some facts that have emerged about Marketing and COVID-19: • One influencer agency, Obviously, analyzed 260 of its own campaigns… Continue Reading Marketing tactics that are working in the midst of COVID-19
This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down… Continue Reading Online Influencers to Follow New Disclosure Guidelines
As a B-to-B company, exhibiting at trade shows offers numerous benefits: you can increase brand awareness, seek out highly targeted leads, create new business relationships and develop current ones. It also gives you a chance to see what your competitors are doing in terms of new additions to their product line and how they are… Continue Reading 14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows
Are you struggling to drive opportunities and leads? We understand. B2B Marketing can be a difficult game to play if you don’t know where to begin. Marketing doesn’t have to be a mystery – that’s why we’ve decided to share these tips.. 1. Develop buyer personas. Buyer personas will help you better understand your audiences.… Continue Reading 4 Tips to Successfully Market Your Product
Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help
Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge
As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services
How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?
With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand
A new year calls for new opportunities for us B2B marketers! We have seen a lot of advertising trends throughout the year, leading up to 2019. Now that 2019 is actually here, we have compiled a list of what B2B trends you will be seeing this year. Let’s take a look… 1. B2B Influencer Marketing… Continue Reading 5 B2B Marketing Trends in 2019
December is fast approaching and a majority of B2Bers will tell you that it’s a particularly slow time for business. Well, we’re here to tell you that there are a few ways you can maximize this time of year for the better. Let’s take a look… 1. People have money to spend As the end… Continue Reading How to Maximize Your B2B Efforts During the Holiday Season
Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers