In the last decade or so, marketers have needed to up their game so much that it’s getting hard to keep up. SEO, social media and content marketing are just a few tactics that weren’t even part of the conversation prior to 2006, and now they are front and center. The combination of digital plus… Continue Reading In-house or Outsource? That is the Question!
Social Media
2015 TOP 7 SOCIAL MEDIA TRENDS
We all know by now that social media is here to stay. New platforms frequently emerge and features are constantly being added, so it’s worth taking a look at the social media trends for the first half of 2015. Let’s start with some current statistics for the most popular platforms: Facebook receives over 145 million… Continue Reading 2015 TOP 7 SOCIAL MEDIA TRENDS
New Tools For B2B Lead Generation
According to a recent survey, 7 out of 10 business owners said greater lead generation is their biggest challenge. Since there is such importance being placed on B2B lead generation to produce better results, it is crucial to find more meaningful ways to connect with leads. The good news is that with B2B social media… Continue Reading New Tools For B2B Lead Generation
Polaroid Reinvents for Social Age
We all remember Polaroids, in some way, shape, or form. They were convenient for parties or get-togethers where we needed instantaneous photos or cute novelties to give away. They were also incredibly inconvenient in the fact that film would cost an arm and a leg, making every single shot you took worth its weight in… Continue Reading Polaroid Reinvents for Social Age
Know Thy Brand
The NYPD made headlines for all the wrong reasons. On Tuesday it tweeted out a call for photos of people along with police officers, using the hashtag #myNYPD. The photos could be featured on the police Facebook page, which was the intention behind the request. Not surprisingly, the hashtag was shortly hijacked, by people tweeting photos of… Continue Reading Know Thy Brand
What's More Important Than Lead Generation?
Digital and mobile marketing have opened up seemingly boundless possibilities for lead generation. Emails, display ads, landing pages and especially social media (a great step-by-step plan to creating Twitter lead generation cards here, from Klood) have opened up more and more opportunities for reaching potential customers. The thing is, these new tools for lead generation… Continue Reading What's More Important Than Lead Generation?
New Social Media Research
If you’re marketing a business in 2014, you’ve simply got to have a presence on social media. Social media changes so fast and often, it’s always important to keep tabs on the latest research. Social Media Examiner posted a roundup of the latest social media research last month, and here are some takeaways to keep… Continue Reading New Social Media Research
Now Twitter Looks More Like Facebook
Last week Twitter unveiled a new profile design. As of this week some users had new profiles, while others still had the old design. Not surprisingly, however, new Twitter looks a lot like Facebook and Google+. On your profile page – not the home feed – a cover photo dominates the screen, with your profile picture on… Continue Reading Now Twitter Looks More Like Facebook
Good Customer Service Can Save a Tough Situation, Even on Twitter
We’ve written before about how important it is to keep track of customer service on social media. Especially Twitter – Social Media Examiner reported that over half of customer service questions are sent through that network. But sometimes you just need to experience something to drive the point home. Such was the case last weekend,… Continue Reading Good Customer Service Can Save a Tough Situation, Even on Twitter
A Critical Step in Social Marketing You Don't Know About
In the marketing scheme of things, social media is still pretty new, and many businesses are catching up to the logistics of it all. At this point, most (if not all) networks require someone with a personal page to set up a brand’s page. And when someone sets up a page, your social media manager,… Continue Reading A Critical Step in Social Marketing You Don't Know About
Lessons From Ellen’s Twitter-Breaking Oscar Tweet
During every major television event, brands hope to take the coveted win in social media. We saw it during last year’s Super Bowl when Oreo tweeted its timely “You can still dunk in the dark” image when the stadium’s power went out. And this year, Tide tweeted a series of Vines with the hashtag #getsitout… Continue Reading Lessons From Ellen’s Twitter-Breaking Oscar Tweet
Important Social Media Metrics to Know
At this point your business should be using at least one – and hopefully multiple – social networks. The Pew Research Center released a report that looked at the year in social. Here are some key findings: – 73 percent of adults online use social media. – 45 percent of people 65 and older who use… Continue Reading Important Social Media Metrics to Know
Don't Let Tweets Fall on Deaf Ears
According to results of a study conducted in early 2013, 71 percent of major retailers who are active on Twitter don’t respond to customers on the social media service. We’ve seen equally high numbers apply to other types of brands and businesses on Twitter. The number is frightening. After all, the point of social media… Continue Reading Don't Let Tweets Fall on Deaf Ears
Commercials on Facebook?
It was bound to happen eventually. This week Facebook announced that it would soon start allowing marketers to advertise with videos, which would appear in News Feeds. Right now the videos are in testing phase, according to an AP report on NPR. The story quotes several Facebook users in their 20s who would move away… Continue Reading Commercials on Facebook?
Google+ and YouTube Together: What This Means for Your Social Strategy
This September, Google took steps to integrate YouTube into Google+. As we’ve seen happen with Gmail, now if you have a YouTube account, you have to create a Google+ account to connect with it. This is the only way YouTube users will be able to comment on videos. When a social network makes a change,… Continue Reading Google+ and YouTube Together: What This Means for Your Social Strategy
Social Media for B2B
“The only really effective social network for B2B businesses is LinkedIn.” We’ve heard that before. In fact, we may even have said it before. But the fact is that other social networks can be effective for B2B uses. Take a look at this in-depth case study on Social Media Examiner about Constant Contact, a B2B… Continue Reading Social Media for B2B
Marketing Trends for 2014
2013 is drawing to a close. It’s time to think about what marketing in 2014 will look like. Here are some things we suggest you keep in mind. – Content marketing is becoming even more powerful, and if you haven’t been focusing on it so far we suggest you make it a priority in 2014.… Continue Reading Marketing Trends for 2014
Google Testing +Post Display Ads
It was only a manner of time that Google would introduce ads into its Google+ social network. Which is what happened this week, announced on Google+ by Product Manager of Social Ads at Google, Eran Arkin. Testing has begun on what’s called +Post ads for a group of brands including Toyota, RITZ Crackers and Cadbury.… Continue Reading Google Testing +Post Display Ads
Report: Early Twitter Investors Show More Interest in Tech Start-Ups
Turns out, Twitter’s value and extreme success have not only benefitted the company itself and its investors, but have created a trickle down effect to other tech start-ups. A Reuters report featured on Yahoo News details some of the major investors in Twitter, and what new companies they have shown interest in since. Bijan Sabet for… Continue Reading Report: Early Twitter Investors Show More Interest in Tech Start-Ups
The Marketing Company, the Meeting Ground
The future of marketing. It’s a crazy, mind blowing concept to think about, because we really can’t say what it is. Twenty years ago, who could have imagined that we would use social networks like Facebook and Google+ to reach our target market? And who could have thought that recipients of our marketing messages could… Continue Reading The Marketing Company, the Meeting Ground