Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help
Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge
As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?