Regardless of the industry, every business owner has one thing in common, we all have competitors to deal with. The way to win the attention of potential customers is to stand out from the crowd. Here are five practical ways to separate your business from the rest: 1. Discover Opportunity in Your Competitor’s Shortcomings When… Continue Reading Stand Out From the Competition with These 5 Tips
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A Lesson in Competitive Branding
Every now and then we see an ad, video or photo and think damn, that’s some good marketing. Seeing something fantastic from a brand or company is inspiring, and last week was no different. We came across a video from a leather company we had never previously heard of, called Saddleback Leather. Entitled “How to… Continue Reading A Lesson in Competitive Branding
Ignoring the Most Powerful Marketing Activity That Increases Sales
Word–of-mouth is the number one way to increase sales, yet many companies settle for hoping that customers will automatically spread the good word about them. Unfortunately, most businesses neglect giving customers anything special to talk about, consequently losing out on sales opportunities, and that all-important customer-loyalty factor. Word–of-mouth is successful only when companies make a… Continue Reading Ignoring the Most Powerful Marketing Activity That Increases Sales