According to a study by The Retargeter, “only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time.” In order to make up that 98% window, we’ve seen an explosion in retargeting, the cookie-based technology that keeps track of people who visit your site and displays… Continue Reading Retargeting for B2B Businesses
“Content marketing” is one of those hot new phrases that probably makes you believe there’s something new out there – another bandwagon to jump on – when in fact, it’s most likely something you’ve been doing for quite a long time. Content marketing is simply creating and sharing valuable information over various internet platforms. We… Continue Reading Content Marketing: Increasing Credibility, Internet Presence and Sales
Compared to four years ago, there are a myriad of solutions to challenges that businesses face in managing and increasing market share. The choices can be overwhelming; the wrong ones can be disastrous. The best “million-dollar idea” won’t solve the problem unless you understand the issues. This leads to the question, “Which problem-solving stage comes… Continue Reading Asking the Right Question: What is Your Business Problem?
1. Focus On Selling High Profit Products And Services Don’t be deceived by success in percentages. Focus on selling products and services that have a high profit return in dollars, as opposed to a profit return in percentages. 2. Focus On Your Team Build a championship team that’s going to survive and win despite this… Continue Reading The Ten Best Ways to Position Your Company for Success in 2012
While there may be a place for social media marketing in your sales-building plan, businesses of every sector continue to jump on the social media bandwagon believing it offers a way to easy profits. To put all of the hype into a grounded perspective, here is our Eight-Point Social Media Reality Check: Social media marketing… Continue Reading Eight-Point Social Media Marketing Reality Check
Email is the unsung hero of social media. It has proven itself as a marketing tool to nurture leads, widen sales channels and deepen relationships. However, most people tend to refer to it as an email ‘blast’. By simply calling this valuable tool a ‘blast’ we are not acknowledging its indispensable capacity to interact with… Continue Reading Having a Blast?
Not sure what to do or what to use? If you feel this way, here some helpful tips we’ve learned and developed over the past couple of years. Accept the fact you will never catch up. Social media and all the applications available are exploding at a rate that’s faster that we can ingest. It’s… Continue Reading Overwhelmed by Social Media?
Is Twitter right for you? All the talk, hype, and buzz around Twitter is pretty damn exciting. But what’s the real story? Over the past three months, the number of unique visitors to Twitter’s website appears to have leveled off. Does this mean it’s a passing fad? (In my opinion, this is a result of… Continue Reading Twitter Schmitter
Have you every worked with someone you found intriguing, fascinating, inspiring and challenging all at the same time? Imagine looking forward to discussing your ideas and brainstorming with an individual knowing that he would challenge your perceptions, add his own twist and eventually end up with a well thought out and beautifully executed project. I’ve… Continue Reading A Unique Perspective To Remember