Well the football game was a bit of a let down. But what about the other game, the #BrandBowl, #AdBowl or whatever other hashtags people were using on Twitter? Social consensus is, it was a bit of a let down too. And there were a lot of brands that chose to make a splash on… Continue Reading 2014 Super Bowl Ad Roundup: The Winners and Losers
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Didn't Buy a Super Bowl Ad? Why You May Be Smarter and Richer For It.
Wish you were one of those advertisers bathing in the glory of one of those $4 million ads that aired during the big game? Actually, you’re probably smarter and richer for not doing it. Investing $4 million in a 30-second TV commercial (plus the huge production costs) is not a sound investment for your business… Continue Reading Didn't Buy a Super Bowl Ad? Why You May Be Smarter and Richer For It.
Brands Like Oreo, Walgreens, Have Great Social Media Response to Super Bowl Blackout
During yesterday’s Super Bowl, Twitter was humming with activity about the commercials, with users joining the conversation by hashtagging #BrandBowl. The story of the evening, however, was definitely the half-hour blackout during the third quarter, and the brands that responded in clever ways. Oreo – which had a creative, fun TV spot in the first… Continue Reading Brands Like Oreo, Walgreens, Have Great Social Media Response to Super Bowl Blackout