Do you think you need to create a new and exciting ad, update the company logo, and/or send a new direct mail piece? Think again. Many times these tactical solutions are superficial at best because no one has taken the time to look internally at some of the barriers which prevent marketing tactics from working.… Continue Reading Beyond Fresh Paint
tactics
A New Way to Measure Marketing
Hi Mitch, as you know, I am very focused on making sure that any marketing efforts we undertake are profitable. However, measuring profitability is sometimes difficult given the nature of some of the marketing tactics we implement. (i.e. Public Relations) Over the past couple of years there has been an increase in the amount of… Continue Reading A New Way to Measure Marketing