To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers
It is becoming easier than ever to drive a successful lead generation campaign. And believe it or not, social media can help you get there. Here are some simple tips on how to utilize social media to help produce new business leads. Track your website visitors The best leads are the ones that are already… Continue Reading B2B Lead Generation Using Social Media.
Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions
We all know by now that social media is here to stay. New platforms frequently emerge and features are constantly being added, so it’s worth taking a look at the social media trends for the first half of 2015. Let’s start with some current statistics for the most popular platforms: Facebook receives over 145 million… Continue Reading 2015 TOP 7 SOCIAL MEDIA TRENDS
The NYPD made headlines for all the wrong reasons. On Tuesday it tweeted out a call for photos of people along with police officers, using the hashtag #myNYPD. The photos could be featured on the police Facebook page, which was the intention behind the request. Not surprisingly, the hashtag was shortly hijacked, by people tweeting photos of… Continue Reading Know Thy Brand
Digital and mobile marketing have opened up seemingly boundless possibilities for lead generation. Emails, display ads, landing pages and especially social media (a great step-by-step plan to creating Twitter lead generation cards here, from Klood) have opened up more and more opportunities for reaching potential customers. The thing is, these new tools for lead generation… Continue Reading What's More Important Than Lead Generation?
If you’re marketing a business in 2014, you’ve simply got to have a presence on social media. Social media changes so fast and often, it’s always important to keep tabs on the latest research. Social Media Examiner posted a roundup of the latest social media research last month, and here are some takeaways to keep… Continue Reading New Social Media Research
Last week Twitter unveiled a new profile design. As of this week some users had new profiles, while others still had the old design. Not surprisingly, however, new Twitter looks a lot like Facebook and Google+. On your profile page – not the home feed – a cover photo dominates the screen, with your profile picture on… Continue Reading Now Twitter Looks More Like Facebook
We’ve written before about how important it is to keep track of customer service on social media. Especially Twitter – Social Media Examiner reported that over half of customer service questions are sent through that network. But sometimes you just need to experience something to drive the point home. Such was the case last weekend,… Continue Reading Good Customer Service Can Save a Tough Situation, Even on Twitter
During every major television event, brands hope to take the coveted win in social media. We saw it during last year’s Super Bowl when Oreo tweeted its timely “You can still dunk in the dark” image when the stadium’s power went out. And this year, Tide tweeted a series of Vines with the hashtag #getsitout… Continue Reading Lessons From Ellen’s Twitter-Breaking Oscar Tweet
At this point your business should be using at least one – and hopefully multiple – social networks. The Pew Research Center released a report that looked at the year in social. Here are some key findings: – 73 percent of adults online use social media. – 45 percent of people 65 and older who use… Continue Reading Important Social Media Metrics to Know
According to results of a study conducted in early 2013, 71 percent of major retailers who are active on Twitter don’t respond to customers on the social media service. We’ve seen equally high numbers apply to other types of brands and businesses on Twitter. The number is frightening. After all, the point of social media… Continue Reading Don't Let Tweets Fall on Deaf Ears
Turns out, Twitter’s value and extreme success have not only benefitted the company itself and its investors, but have created a trickle down effect to other tech start-ups. A Reuters report featured on Yahoo News details some of the major investors in Twitter, and what new companies they have shown interest in since. Bijan Sabet for… Continue Reading Report: Early Twitter Investors Show More Interest in Tech Start-Ups
Last night the premiere of the second half of Breaking Bad’s season 5 aired on AMC. If you aren’t caught up, don’t worry, we won’t spoil anything. The interesting thing about last night’s show is that AMC gave viewers the option to interact on a second screen. By visiting breakingbadstorysync.com from a computer, tablet or… Continue Reading Social Media Lessons From Breaking Bad Story Sync
In the ongoing battle between social networks Facebook and Twitter, this week video sharing was added to Facebook-owned Instagram. In addition to taking and editing photos, users of the mobile app will now be able to take 15-second video clips. This video sharing service competes directly with Vine, Twitter’s video offering that allows you to… Continue Reading Instagram Launches Video Component
What if you could put your marketing message right in front of your target market, exactly at the time they were thinking of a product or service you offer? It would be pretty powerful. You now have the opportunity to do something pretty close. Ad Week reported that twitter has begun offering keyword ad targeting,… Continue Reading Twitter Keywords Give Brands New Opportunities
In February, Twitter announced that it had acquired television analytics firm BlueFin Labs. This comes as no surprise. Recently, Twitter has become a social gathering place for breaking news and thoughts on latest episodes of favorite TV shows. For many, Twitter was the primary news source during Hurricane Sandy, and users join together in conversations… Continue Reading Use Hashtags to Create More Conversation About Your Business
During yesterday’s Super Bowl, Twitter was humming with activity about the commercials, with users joining the conversation by hashtagging #BrandBowl. The story of the evening, however, was definitely the half-hour blackout during the third quarter, and the brands that responded in clever ways. Oreo – which had a creative, fun TV spot in the first… Continue Reading Brands Like Oreo, Walgreens, Have Great Social Media Response to Super Bowl Blackout
Twitter took on new life during Hurricane Sandy, reports the New York Times. In normal times, Twitter users are sarcastic and snarky, but as the storm got worse and worse, everyone became reporters, tweeting what was going on in their neighborhoods and areas, documenting the storm in real-time. This occurrence was incredibly valuable, especially for… Continue Reading Is Twitter the Best Source in a Crisis?