Twitter

A Lesson in Managing a Social Crisis, From an Unlikely Source

By now, you most likely have seen the blog by recent college graduate Cathryn Sloane, who argued that all social media managers should be under the age of 25. “You might argue that everyone, regardless of age, was along for the ride,” she wrote. “We spent our adolescence growing up with social media… no one… Continue Reading A Lesson in Managing a Social Crisis, From an Unlikely Source

Is Your Participation in Social Media Worth the Investment?

The question many business executives are asking lately with regard to social media seems to be “What’s the return on investment?” There may not be a solid answer for you so far – especially if you’re seeking a monetary return. Social media is a transformational way of communicating and its effects have yet to be… Continue Reading Is Your Participation in Social Media Worth the Investment?

Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers

Now that you know how beneficial Twitter can be for all aspects of your business, how do you grow your followers? Target specific ones. Say, for example, you’re a marketing company. The people more likely to follow you back are those who follow users similar to you. Search for other marketing companies in the Twitter… Continue Reading Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers

The Best and Worst Times to Link up in Social Media

Social media is good for business. But often, sending out your links to the vast expanse that is the web can leave you wondering, Did anyone click on them? Did anyone even see them? Link shortening and tracking service bit.ly released results to a study of the best times to post to Twitter, Facebook and… Continue Reading The Best and Worst Times to Link up in Social Media

Using Twitter to Your Advantage: Part 4 – Twitter for Public Relations

Most (if not all) members of the media have personal Twitter accounts. Search for and follow ones that report for news organizations local to your business. Develop relationships with them by retweeting their tweets and @-ing them with relevant links. If you do this enough times (while not bombarding them with information), they’ll see you… Continue Reading Using Twitter to Your Advantage: Part 4 – Twitter for Public Relations

Using Twitter to Your Advantage: Part 3 – Twitter for Business

Twitter is useful for business because it’s a way to connect with your customers on a personal level. Users who follow you can ask you questions directly and give you feedback. You, in turn, can crowd source a problem or question to your followers if you are looking for feedback. Frequently tweet news and events… Continue Reading Using Twitter to Your Advantage: Part 3 – Twitter for Business

Using Twitter to Your Advantage: Part 2 – Twitter for Research

The great thing about Twitter is it’s updated in real-time, so if one of your followers tweets something, you’ll see it instantaneously in your feed (the list of tweets that comes up when you click the “home” button). You can utilize this in many ways. One is to research more about your industry. What are… Continue Reading Using Twitter to Your Advantage: Part 2 – Twitter for Research

Using Twitter to Your Advantage: Part 1

Twitter can be a powerful tool to drive visitors to your website. It’s a way to get short (140 character) messages out there to hundreds, if not thousands, of people. Here are some other uses of Twitter: Researching in real-time about a current event, trend or business. Promoting news for your business or organization. Developing… Continue Reading Using Twitter to Your Advantage: Part 1

Where the Conversations Really Take Place

Where do conversations take place? You may be surprised to learn that 90 percent of conversations occur offline and the remaining 10 percent online. Despite the hype surrounding social media and the heavy use of Facebook and Twitter, the fact is that only a minimal amount of all conversations occur on social media sites! This… Continue Reading Where the Conversations Really Take Place

The Secret to Successfully Using Facebook and Twitter

Facebook and Twitter are important elements in any social media campaign. Using it successfully requires some thought and careful planning. Following are some really good tips: • Crafting a message is the most important element of any advertising campaign. The copy has to be original, creative, memorable and engaging –with a call to action. Without… Continue Reading The Secret to Successfully Using Facebook and Twitter

Will Facebook and Twitter Go the Way of Digg and Myspace?

In a recent NY Times article “Can Digg find it’s way in the crowd?” It is clear that Digg, a social site that allows visitors to ”Digg” articles, is struggling. Their domestic audience has shrunk. This brings to mind a recent conversation I had with a friend. We were discussing social media (gee what a… Continue Reading Will Facebook and Twitter Go the Way of Digg and Myspace?

How to Use Digital and Social Media to Get Business Now!

I’ve put together a exciting new workshop/seminar that can help your business. With all the talk about social media, I felt it was time to offer some clarity and direction. I hope you can join me on April 13th for: How to use Digital and Social Media to get business now! With the increasing pace… Continue Reading How to Use Digital and Social Media to Get Business Now!

Letting Go

Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message… Continue Reading Letting Go