With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand
value
The Value of Social Media
Not sure of social marketing’s value? Even though social media is a hot topic, it still is not budgeted appropriately. According to a recent article by emarketer, “social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remain low. One reason for the reluctance to… Continue Reading The Value of Social Media