Be the source that your audience wants to come to for information. Establish your company as a thought leader in your industry. The best way to do this is to focus on providing value and engaging your target market. In order to build trust and hold a distinctive position in your customers’ minds, educate your… Continue Reading Top 5 Tips for Establishing Your Business as a Thought Leader
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How to Find the Right Influencers for Your Beauty Brand
With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand
5 B2B Marketing Trends in 2019
A new year calls for new opportunities for us B2B marketers! We have seen a lot of advertising trends throughout the year, leading up to 2019. Now that 2019 is actually here, we have compiled a list of what B2B trends you will be seeing this year. Let’s take a look… 1. B2B Influencer Marketing… Continue Reading 5 B2B Marketing Trends in 2019