Video marketing has been popular for some time now, but in 2018, it will really make its mark in the advertising world. Why is this? Video is more dynamic and attention-grabbing than other versions of content. It drives engagements and is reported to move more people through the marketing funnel. Sounds great, huh? Here are… Continue Reading Quick tips for B2B Video marketing.
Have you scrolled through your News Feed lately and noticed nothing but videos and BuzzFeed articles? Well, you’re not alone. Facebook seems to be functioning more like an international media outlet than a social networking site, despite the denial of reps from Facebook. In the past year, the average time spent on the platform has… Continue Reading Introducing the New Facebook News Feed.
Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile… Continue Reading Social Media & Search Marketing Trends for 2016-2017
It was bound to happen eventually. This week Facebook announced that it would soon start allowing marketers to advertise with videos, which would appear in News Feeds. Right now the videos are in testing phase, according to an AP report on NPR. The story quotes several Facebook users in their 20s who would move away… Continue Reading Commercials on Facebook?
In the ongoing battle between social networks Facebook and Twitter, this week video sharing was added to Facebook-owned Instagram. In addition to taking and editing photos, users of the mobile app will now be able to take 15-second video clips. This video sharing service competes directly with Vine, Twitter’s video offering that allows you to… Continue Reading Instagram Launches Video Component
Initially tagged as the renegade of the Internet world, YouTube has become an important part of today’s new media landscape and an essential element of your marketing plan. YouTube provides a valuable medium for all companies to showcase products and services – at no cost to you. According to ComScore.com, 25 percent of YouTube users… Continue Reading Why YouTube Videos Should Be Part of Your Marketing Plan