Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey… Continue Reading Drop the Curtain: 5 Ways to Humanize Your Brand
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Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond
Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their… Continue Reading Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond
Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones
Are you familiar with the latest digital marketing strategies to drive customer engagement and sales for your manufacturing company? Are you maximizing their effectiveness? If the answer is “not really” (or something similar), you’re missing out on countless opportunities to connect with your customers and prospects. Technology has impacted the way we communicate. Your sales… Continue Reading Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones
Is Social Media a Relevant Tool for B2B Marketers?
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
Top 5 B2B Marketing Tips on Promoting Your Services
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services
B2B Marketers Can Learn Branding Advice from Professional Sports
Yes, you read that title correctly. Sports teams are marketing machines! How else do you think they fill their seats with millions of people every year? Marketing is an integral part of their business operations from ticket sales to selling fan merchandise. They know how to target so many different types of consumers, which can… Continue Reading B2B Marketers Can Learn Branding Advice from Professional Sports
B2B Lead Generation Using Social Media.
It is becoming easier than ever to drive a successful lead generation campaign. And believe it or not, social media can help you get there. Here are some simple tips on how to utilize social media to help produce new business leads. Track your website visitors The best leads are the ones that are already… Continue Reading B2B Lead Generation Using Social Media.
Why You Should Be Using SEO For Your Business.
SEO, short for Search Engine Optimization, should be a fundamental part of your search marketing strategy. It is essential in maintaining a strong digital presence, especially in this day and age when the majority of buyers hit the Internet to find products and services. There are over a billion websites on the Internet today, so… Continue Reading Why You Should Be Using SEO For Your Business.
Email Marketing Dos and Don’ts
With the large quantity of emails you receive, you might think that email marketing would slowly be disappearing from the list of today’s marketing tactics, but that is not the truth. To keep up with technology, current trends and interests of the consumer, here are some updates to what you may have previously practiced. What… Continue Reading Email Marketing Dos and Don’ts
How B2B Marketers Can Use Millennials To Prepare for Generation Z
It’s no question that millennials have significantly changed the way marketers do business. They are ditching traditional methods for the most modern and technologically advanced methods of communication. And just when you thought you had it all figured out…BOOM. Generation Z comes along. They’re growing up and it’s about time to start thinking about how… Continue Reading How B2B Marketers Can Use Millennials To Prepare for Generation Z
How to Drive Traffic to Your Website: Part 5
Welcome to the fifth and final part of this blog series—you made it! In our last blog post, we discussed the importance of crafting a headline and the significance of interviewing industry experts. For our last go around on this topic, we will be talking about the impact of social media and the importance of… Continue Reading How to Drive Traffic to Your Website: Part 5
How to Drive Traffic to Your Website: Part 4
Are you getting tired of this yet? No? Good, neither are we! In our previous blog post, we talked about how direct mail, testimonials, and case studies are extremely important in driving traffic to your site. Next up is crafting viral worthy headlines and interviewing industry experts. Let’s do this… It’s all about the headline… Continue Reading How to Drive Traffic to Your Website: Part 4
How to Drive Traffic to Your Website: Part 3
Hey, you’ve made it to Part 3! We have some great info so we hope you still have that pad and paper with you. In our last blog post, we discussed two more ways to drive traffic to your website: building a solid email list, and blogging until your fingers fall off. Now, we are going… Continue Reading How to Drive Traffic to Your Website: Part 3
Your B2B Marketing May Benefit from Virtual Reality Technology
Virtual Reality. Some people fill with curiosity and excitement while others fear that this marks the beginning of when robots take over all of humanity. But no matter how you feel about it, virtual reality is a technology storm that’s been brewing for years and it’s only growing stronger. But what exactly is it? Virtual… Continue Reading Your B2B Marketing May Benefit from Virtual Reality Technology
How to Drive Traffic to Your Website: Part 1
Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1
3 Mobile Optimization Strategies for B2B Marketing
If you take a look around, you will see a smartphone in the hands of almost everyone you see. This holds especially true for B2B marketers who are engaged in lead generation. They know their professional audience is constantly connected to their devices for things like email correspondence and professional networking. With this in mind, the… Continue Reading 3 Mobile Optimization Strategies for B2B Marketing
Six Elements Your Company's Web Site Homepage May Be Missing
With more and more social media platforms to establish a presence on, it may be easy to forget that the headquarters for your company’s digital or online efforts is your website. As more visitors are drawn to your website, it’s important to understand that you’ve got eight to ten seconds, to not only impress the… Continue Reading Six Elements Your Company's Web Site Homepage May Be Missing
Your Site's About Page: Don't Lose This Great Opportunity
Many companies overlook the importance of the About page on their website. When analytics may indicate that it’s one of the most highly visited pages, it’s critical that this page works to your advantage and you’re not losing sales opportunities. Here are some guidelines to follow: Call it an About page. Don’t confuse users with… Continue Reading Your Site's About Page: Don't Lose This Great Opportunity
Are You Maximizing the Value of Your Website?
I’ve had the experience of prospects calling me while they are viewing my site. In fact one client uses his site, while on the phone, to show prospects and clients exactly what they are buying.Purchasing patterns have changed over the past few years and websites have become a critical element in the sales process. Take… Continue Reading Are You Maximizing the Value of Your Website?