word of mouth

Ignoring the Most Powerful Marketing Activity That Increases Sales

Ignoring the Most Powerful Marketing Activity That Increases Sales

Word–of-mouth is the number one way to increase sales, yet many companies settle for hoping that customers will automatically spread the good word about them. Unfortunately, most businesses neglect giving customers anything special to talk about, consequently losing out on sales opportunities, and that all-important customer-loyalty factor. Word–of-mouth is successful only when companies make a… Continue Reading Ignoring the Most Powerful Marketing Activity That Increases Sales