Facebook has always discouraged companies from using their business pages as sales tools – its guidelines prohibiting the use of text or images that conveyed a call-to-action within the cover profile. Prohibited practices included sales-oriented messages like percentage-off discounts and words such as “on sale” or “final days” on the cover page.
Possibly because it’s gone public and is responsible to shareholders for revenue growth, Facebook has changed its policy, now giving companies a better opportunity to capture leads and sales.
This is great news if you’ve been using Facebook as a generic information platform and have been trying to figure out how to bypass the game and convert your fans to leads and sales.
Take advantage of this new policy and re-design your Facebook page to include call-to-action links to specific offers like e-books, coupons, webinars and sales events.