A few years ago, getting a frequency reward card into a customer’s wallet or onto a keychain was a strong barometer of their loyalty to your business. Now, whether you’re in the retail, professional services or manufacturing sectors, those cards, and the loyalties that go along with them, are being replaced by smart phone apps.
While not an inexpensive undertaking, offering an app to your customers and prospects gives your business a strong visual presence on their smart phone screens. In addition, you show your customers that your company is “tech savvy” – now a key component in whether a customer continues to do business with you.
One of the biggest reasons your business should consider offering an app is simply to have one before your competition does. If your competitor beats you to it, they may become your customers’ first choice in loyalty and making purchasing decisions.