The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign:
Email Mistake #1: Sending Out Bulk Email Using the ‘CC:’ Option
Using the CC: option is not only considered poor email etiquette, you will infuriate your subscribers. No one wants to have their private email revealed to the world. Use a professional email marketing platform that will allow you to personalize each email and send them out in bulk privately.
Email Mistake #2: Forgetting to Proofread and Test
Have you ever sent out an email with a typo or a broken link? (We just experienced that !) You can prevent this from happening by making sure you proofread and test your email before you launch the campaign. There is nothing more embarrassing than your audience discovering mistakes. Make sure you preview and send yourself a test email before sending it out. Check for any typos, grammar mistakes, and broken links. You will also want to make sure your images aren’t too large and your email template is responsive for mobile users.
Email Mistake #3: Ignoring Anti-Spam Regulations
Get permission from your email recipients before you send out marketing emails. People who get permission from email recipients, in advance, receive more open and click rates than those who send out random unsolicited emails which are considered spam. Plus, sending out random emails can result in hefty penalties if a recipient decides to take action against you.
You should also avoid sending marketing emails to your transactional customers. An example of a transactional email is an email you gain access to from receipts from payments or password reminders. Only send out marketing emails to recipients who have opted-in to receiving your email.
Email Mistake #4: Marketing to the Wrong Audience
You could have the best copy and imagery for your campaign, but if you are marketing to the wrong audience, it will be a complete waste of time and money. Oftentimes, business owners become so anxious to just get their message ‘out there’ that they fail to take the time to research their target audience first. Make sure you create quality content that is interesting and relevant to your audience. Avoid using sales copy that is gimmicky, and keep your subject lines short and to the point (roughly 59 characters).
Email Mistake #5: Not Analyzing Campaign Reports
If you are not measuring the results of your email marketing, you will not be able to make improvements to your campaign. Properly analyzing the Open Rates, Click Through Rates and other metrics will give you a clear direction for great content. One of the benefits of hiring a marketing team, like CGT Marketing, is that we will manage your campaign, measure results and help you achieve your marketing goals.
Get Help Launching your Next Email Marketing Campaign
Do you need help with launching an email marketing campaign? Contact CGT Marketing for a consultation.