When a digital marketing agency designs and implements your website, an important — but not always fun — part of the process is testing.
Testing is a critical step in website design. If you don’t show the website you’re creating to outside eyes, you run the risk of missing mistakes that could negatively affect the usability of your site.
Long Island marketing agencies will set up your website in a development area, where it can be seen as it will look when it’s live. Share the link with colleagues, customers and even friends, who can navigate through and give your website marketing agency feedback about how it could be improved.
When you’re deep in the web design process, it’s difficult to see your site from the outside — to evaluate it as you would any other website you happen to visit. Putting your website through a testing phase will fix any bugs and show you how other people use your site. Your digital marketing agency will most likely make some changes, so visitors get the best experience possible.