Twitter is useful for business because it’s a way to connect with your customers on a personal level. Users who follow you can ask you questions directly and give you feedback.
You, in turn, can crowd source a problem or question to your followers if you are looking for feedback.
Frequently tweet news and events about your business or organization, with links back to your website. This will help your followers stay current on what you’ve been up to and the latest developments about your company.
Twitter is a way of staying closely connected to your followers (customers) so they feel connected to you.
Stay tuned for the next installment in our Twitter blog series: Using Twitter for Public Relations
For a refresher, take a look at Using Twitter to Your Advantage: Part 1 and Using Twitter to Your Advantage: Part 2 – Twitter for Research