You might think this a strange question. But how do people feel when they get to your website? Are they enjoying themselves? Do your fonts and layout give them a sense of calm? Or is there too much going on, so it’s difficult for their eyes to focus on what matters?
The Next Web has an interesting article by Mikael Cho about fonts, and how font combined with layout can make a reader feel good or bad. Citing a study done by a psychologist, Cho says, “Researchers found that readers felt bad while reading the poorly designed layout. Sometimes, this feeling would be expressed physically with a frown… People exposed to the well-designed layout were found to have a higher cognitive focus, more efficient mental processes, and a stronger sense of clarity.”
He continues about fonts: “You don’t want to chose a font that is easily associated with something in our culture that’s markedly different than the vibe you’re trying to give off.”
With this in mind, take an unbiased look at your website. How does your layout read? Are too many things packed into the space? What does your font communicate to people reading your website?
You want people to visit your website and feel good. You want them to enjoy reading what you have to offer. And you want to make sure your font sends the right message.
If you think your website needs a fresh set (or three) of eyes, call us. We’ll make sure your digital presence is sending the right impression.