Why Your Company Needs to Write its Own Top-Ten List

There’s a reason that people are fascinated with lists: They’re easy to read, easy to remember and easy to talk about.

Lists play an important role in your company’s marketing efforts by educating people in an easy format about the value of your product or service. Does your company have a top-ten list of the things that set it apart from others, listing your competitive advantages?

Top-ten lists give you and your staff the ability to easily verbalize how your company stands out from the competition – especially if you’re in a business sector that’s full of similarity.