Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why?
We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused.
There are some basic truths that we found help our clients navigate the seemingly countless options available today.
Truth #1: Creating a strategy that can adapt and change will yield better results
Truth #2: Building Buyer Personas helps immensely
Truth #3: Your website is the center of your company’s digital footprint
Understanding and abiding by these truths will move you and your company in the right direction and, if done well, will help make all those endless marketing decisions easier.
CGT Marketing is a full service B2B marketing agency with over 30 years specializing in advertising and marketing for industrial companies.