Buyer Personas

RESOURCES

 

Buyer Personas

Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. A buyer persona is a key tool to understand your target market(s). It helps you to create a genuine brand, marketing messaging, sales pitches and even assist in tweaking your business model.

 

Click this link to download a PDF worksheet we use with our clients.