B2C (or business-to-consumer) marketing focuses on selling products and/or services directly to the hand of the consumer.
B2C marketing is about creating awareness of your product to the end users and communicating the value your product can have on their lives. Unlike B2B marketing, B2C focuses on promoting your product directly to the customer, in the most efficient and profitable way possible.
Each marketing strategy is specifically designed to suit the individual client’s needs, keeping their budget in mind at all times. With over 30 years of experience in marketing to the consumer, our level of expertise and knowledge differentiates us from other agencies. From small businesses with a highly targeted audience, to larger companies with a broader customer base, we strive to make each campaign a successful one.
CGT Marketing offers all the tools needed for effective B2C Marketing programs, including:
- Website Design and Development: With our expertise and your brand knowledge, our team of marketing professionals, graphic designers, writers and expert programmers will collaborate to create a stunning website that will effectively promote your brand.
- Social Media Marketing: We will develop a social media strategy that fits within your brand guidelines and either create or maintain the online persona that resonates with your online community.
- Advertising: Let us put your product in front of your potential customers in all the right places.
- Content Marketing: Content is key. From the messaging to the visual assets, we will create quality content that is relatable to your target audience.
- Email Marketing: Based on your business goals and objectives, we will successfully create an email marketing campaign(s) that aligns with your branding and that delivers maximum response.
- Lead Generation: We have the ability to properly identify, acquire and nurture leads that tap into potential prospects, and turn them into new customers.