Marketing Strategies for Legal & Accounting Firms
Service businesses are built on relationships. For a successful business relationship to start, the message must be right on target. Business owners need to feel comfortable putting their trust in a legal firm or an accounting firm who will be representing their company, and with access to important and confidential information. CGT Marketing knows how to communicate the right messaging in the right way to attract the right clients for your firm.
FACT: 70% of law firms have generated new cases through their website. [Source: imarc]
Time was when lawyers and accountants grew their businesses mainly by referral. In today’s dynamic and complex world of the Internet and social media, effective marketing is not a do-it-yourself activity. CGT Marketing has the experience to design marketing programs specifically for law and accounting firms to keep up with the competition and grow business. We know how to analyze your needs, develop a marketing plan, implement the program, and measure success. At CGT Marketing, we devote our time to your marketing program so you can devote yours to your clients.
“To keep up with other law firms, years ago we set up a basic website. We got very few visitors and were not getting the right message across. CGT analyzed our situation, made some effective website revisions, and implemented a Search Marketing program which have been primarily responsible for attracting new clients.”
J.S., Law Firm Principal
“I used to spend hours on marketing, using email and direct mail to keep in touch with my clients. It felt like a waste of my time. So I brought in CGT to relieve me of the responsibility. With CGT managing my marketing, my old clients are kept in touch, new clients are contacting me, and marketing is no longer on my To Do List.”
“While I first rejected social media as a marketing tool, CGT has opened the doors for me. I now have a professional network where I can share ideas, brainstorm issues, and keep up with the latest compliance issues.”
R.L., Partner CPA Firm