If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader.
Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately generating leads. It includes the creation of educational blogs, e-books, catalogs, and more.
If you’re a content marketer, regularly coming up with fresh and unique ideas can be challenging. If you’re stumped and need some creative inspiration, read on for some tips that we’ve implemented for our clients:
Listen to your audience.
The best content ideas are right in the comments section on your social media pages or website. Regularly practice social media listening by monitoring, assessing, and paying attention to what your audience finds important and of interest.
What type of questions does your audience ask? Your blogs and other content should seek to address these questions and help inform your readers, subsequently sparking curiosity in your brand.
Create performance reports and assess the data.
Let your audience determine your next content ideas. Analyzing your monthly social media reports can help you figure out which types of posts and topics are the most successful and engaging.
Create and share additional content based on what does well, and come up with ways to improve the types of posts that aren’t doing as well.
Research your competitors’ content.
Keeping tabs on what type of content your competitors are creating can inspire interesting ideas. Don’t copy their content, but explore what works well for them and what doesn’t work as well.
Remaining up-to-date on industry trends can help your brand maintain a clear differentiation in the marketplace and show your customers why you’re unique.
Need assistance creating new content or with digital marketing? Give us a call at 631-842-4600 to learn how we can help you make your marketing goals a reality.