Welcome to our brand new series on The Top 9 Marketing Concerns B2B Businesses Face. In this 9-part series, we are going to walk through some of the most common challenges every B2B business will come across one time or another.
In the very first part of this series, we are going to dive right in to how you can increase visibility and generate quality leads. Some of these tactics may seem obvious, and many of you are implementing some. The key to making them effective is knowing how to properly integrate them and how use them effectively. Let’s take a look…
Networking via Social Media
Social media is a powerful networking tool that more people should take advantage of when it comes to seeking out new leads and increasing overall visibility. B2B-favored platforms, such as LinkedIn, Facebook and Twitter, are excellent for lead generation. They make it easy to research companies and people. After connecting via social media, a relationship can begin to form and hopefully, one that will be mutually beneficial—which brings us to our next point…
Once initial communication has been made, it is up to you to keep this relationship going. Engage on a consistent basis. Not every conversation has to be, or should be, a sales pitch. By engaging individuals in a real conversation, you open the door for a more personal relationship, in addition to the professional relationship you are trying to build.
Content Marketing Strategy
Produce quality content that provides value. Every touch point with potential customers should provide some sort of value to their lives. Your website, social media, email campaigns and other forms of content act as stepping stones to truly engage and connect, so make each piece of content count. In content marketing, quality always triumphs quantity.
Some content examples include blog posts, white pages, infographics, photos, and videos that are featured on your website, in email campaigns, on social media, etc.
Review your SEO (Search Engine Optimization) tactics on a regular basis. This consists of frequently updating content and metadata, utilizing relevant keywords, backlinking and using alt tags, just to name a few.
Be Mobile Friendly
Creating a mobile-friendly website can also make a world of difference. It’s a proven fact that more and more buyers are using their mobile devises for business use. Now Google won’t even list in searches any sites that are not mobile-ready.
All the points we mentioned above are easy enough that you can start implementing them into your strategy right away.